14 Apr / This man is armed and dangerous with the best intention ever!
What if the trillions of dollars the world’s superpowers lavish on their militaries was diverted toward creating a literate society? The debate over defense spending versus education funding is an old one, and now it seems to be the inspiration behind Weapons of Mass Instruction, a tricked-out tank that totes books instead of bullets. This tank isn’t one discarded from the lonely deserts of Afghanistan, however. As you can see in the video above, Buenos Aires, Argentina, artist Raul Lemesoff used his considerable skills to convert a 1979 Ford Falcon into the vehicle. Lemesoff made the tank for World Book Day, which is March 5. The day is designated by UNESCO as a global celebration of books and reading, making it perfect for getting poetry texts or political tomes into folks’ hands. To that end, Lemesoff stocked his tank with around 900 books, which he offers for free to kids and adults across the city. “My missions are very dangerous,” Lemesoff says in the clip, a glint in his eye.
What could be seen as dangerous to the health of these new book lovers is that soda maker 7-Up created the video to spotlight Lemesoff’s work as part of one of its marketing campaigns. However, Lemesoff isn’t hawking the sugary drink to passersby, and the tank doesn’t have any 7-Up branding. “I don’t do it for money. I don’t do it for fame,” says Lemesoff of his book tank. “I just do this because I have fun doing it.”
KEEP ME ELEVATED!